Flow Research Collective
Overview
The Flow Research Collective is a leader in the neuroscience and peak performance industries, helping professionals unlock their potential through cutting-edge flow science. My collaboration involved refining brand identity, designing marketing assets, and developing a content strategy to appeal to high-level executives and leaders at Fortune 500 companies. The work maintained the Collective’s original point of view while integrating neuroscience and the principles of flow into every aspect of the brand.
Industry
Neuroscience / Peak Performance / Education
Objective
The goal was to create a seamless blend of science and storytelling that positioned the Flow Research Collective as a trusted partner for top-tier executives. This included a polished brand identity, an engaging web presence, impactful marketing materials, and a content strategy that conveyed the transformative power of flow science.
“When doing what we most love transforms us into the best possible version of ourselves and that version hints at even greater future possibilities, the urge to explore those possibilities becomes feverish compulsion. Intrinsic motivation goes through the roof. Thus flow becomes an alternative path to mastery, sans the misery.”
Steven Kotler, Executive Director, Flow Research Collective